With a high-shine hammered-effect exterior and premium stainless-steel handle, Hammer Pan recreates the classic look of quality hand-made, artisan cookware but without needing to sacrifice on practicality or performance. The logo features a chunky typeface to reflect the strength and performance of the pan. A dark slate is used as a background on the packaging to reflect the artisan feel, and make the colourful food stand out. I worked with a food stylist and directed the photoshoot.

Client JML (UK)
Category Branding
Photography direction
Packaging