Cosmic Laces are super-bright light-up laces for kids. I created the logotype combining two very different typefaces. ‘Cosmic’ features a tech typeface, to evoke the LED glowing & flashing lights. ‘Laces’ uses a handwritten typeface to illustrate shoe laces. I designed the packaging solution – a box in the shape of a trainer. The packaging is colourful to appeal to children and for customers to quickly identify the colour of laces inside the box.

Client JML (UK)
Category Branding
Photography direction
Packaging